Thank you for visiting TalkItUpColorado.org, the online action center in support of the 2012 initiative to regulate marijuana like alcohol in Colorado, Amendment 64.

Click on the links below to learn more about the Talk It Up project, the initiative, and our historic campaign to make Colorado the first place in the world to end marijuana prohibition. You can also find out more about the Campaign to Regulate Marijuana Like Alcohol by visiting the main website at www.RegulateMarijuana.org. And if you have yet to do so, please join the campaign team by signing up to receive Talk It Up updates and alerts.


Amendment 64

Eighty years ago, Colorado voters concerned about the health and safety of their families and communities approved a ballot initiative to repeal alcohol prohibition. This November, they will vote on Amendment 64, a measure to regulate marijuana like alcohol and end the equally harmful and ineffective policy of marijuana prohibition.

In summary, Amendment 64:

•  makes the personal use, possession, and limited home-growing of marijuana legal for adults 21 years of age and older;

•  establishes a system in which marijuana is regulated and taxed similarly to alcohol; and

•  allows for the cultivation, processing, and sale of industrial hemp. 

More specifically, Amendment 64 removes all legal penalties for personal possession of up to one ounce of marijuana and for the home-growing of up to six marijuana plants, similar to the number allowed under current medical marijuana laws, in an enclosed, locked space. 

The initiative creates legal marijuana establishments – retail stores, cultivation facilities, product manufacturing facilities, and testing facilities – and directs the Department of Revenue to regulate a system of cultivation, production (including infused products), and distribution. Under the provisions of the measure, the Department will license marijuana establishments at the state level, and should it fail to act, localities will be permitted to issue such licenses. Localities will have the right to ban marijuana establishments through either their elected representative bodies, or through referred or citizen-initiated ballot measures.

The general assembly will be required to enact an excise tax of up to 15 percent on the wholesale sale of non-medical marijuana applied at the point of transfer from the cultivation facility to a retail store or product manufacturer. The first $40 million of revenue raised annually will be directed to the Public School Capital Construction Assistance Fund. This new tax must be approved by a majority of voters in a statewide general election in accordance with the Colorado Taxpayer Bill of Rights (TABOR). The general assembly will also be required to enact legislation governing the cultivation, processing, and sale of industrial hemp.

The initiative does not change existing laws regarding driving under the influence of marijuana, and it allows employers to maintain all of their current employment and drug testing policies. The initiative also does not change existing medical marijuana laws for patients, caregivers, or medical marijuana businesses and exempts medical marijuana from the above tax.

Click here to read the ballot language and full text of Amendment 64.

Passage of Amendment 64 will:                                      

•  redirect law enforcement resources away from marijuana prohibition and toward violent and otherwise harmful crimes;

•  reduce youth access to marijuana and replace the underground market with a system in which marijuana is regulated and taxed similarly to alcohol;

•  bolster Colorado’s economy with significant new tax revenue and job creation; and

•  stop the arrest and prosecution of adults who are simply choosing to use a substance that is objectively far less harmful than alcohol to the consumer and to the broader community.

Colorado can adopt and implement Amendment 64.

Colorado repealed alcohol prohibition in 1932, prior to the federal government doing so in 1933. The state can do the same when it comes to marijuana prohibition. Polls show support for this initiative at around 50%, so victory is likely – especially with your support!

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The Campaign

The Campaign to Regulate Marijuana Like Alcohol is the driving force behind Amendment 64, a 2012 statewide ballot initiative to end marijuana prohibition and regulate marijuana like alcohol in Colorado.  It is a locally based effort being carried out by a broad and growing coalition of activists, organizations, businesses, and professionals throughout the state and across the nation.

Amendment 64, otherwise known as the Regulate Marijuana Like Alcohol Act, will appear on the Colorado ballot during this year's presidential election and will be decided on November 6, 2012. It makes personal adult use of marijuana legal, establishes a system in which marijuana is regulated and taxed similarly to alcohol, and allows for the cultivation of industrial hemp.  Click here to read the full text of the initiative and the question as it will appear on the ballot.

Passage of this initiative will be historic, resulting in Colorado becoming the first state in the nation – and the first geographic area in the world – to make the possession, use, and regulated production and distribution of marijuana legal for adults.

Find out more about the Campaign to Regulate Marijuana Like Alcohol and get the latest campaign news at www.RegulateMarijuana.org.

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Talk It Up, Colorado!

The first and most important step in our path to victory is spreading the truth about marijuana and changing the way many people think about it. There is no better way to do that than through interpersonal communication, which is why the Campaign to Regulate Marijuana Like Alcohol launched Talk It Up, Colorado! and TalkItUpColorado.org. This special campaign and online action center are specifically designed to mobilize our supporters and provide them with tools they need to educate their friends, family, and neighbors, both online and offline.

We recognize that people have all sorts of things going on in their lives, and some might not be able to get as involved as others. Thus, we are promoting several ways to be a part of the Talk It Up volunteer team, ranging from the simple (talking it up online) to the intensive (hitting the street). The most important thing is that people who support ending marijuana prohibition do what they can, when they can. After all, it's not every day we have the opportunity to make history! 

Download the campaign's volunteer manual to find out more about many of the ways you can help.


The Talk It Up website, TalkItUpColorado.org, will provide volunteers with just about everything they need to effectively reach out to voters and share the message that it’s time for Colorado to end marijuana prohibition and regulate marijuana like alcohol. In particular, it includes online actions, downloadable campaign materials, talking points, and facts. It also provides a rundown on ways to begin spreading the word in person by canvassing neighborhoods, canvassing public events, and hosting your own private events.

If you have not already done so, please sign up to be on the Talk It Up email list, through which you will receive occasional updates and alerts. The former will keep you in the loop on the campaign's progress, notify you of new resources, and inform you of special events and opportunities to help out. Alerts will be less frequent, letting you know about specific and more time-sensitive actions we hope you will take.

Get Started Today!

In order to pass Amendment 64 in November, we need voters in the state — especially older voters — to appreciate that marijuana is not as bad as they have been led to believe. In this case, we are really making a push to encourage younger supporters to do everything they can to reach out to the older voters they know best, such as parents, grandparents, aunts, uncles, etc. We are confident that the best way to get them to reconsider their current beliefs is a personal note from a friend or relative, so we encourage you to start talking it up today by sending a pre-written email to every friend and relative you know in Colorado who might not currently be supportive of making marijuana legal. The email we have provided, which you can modify if you like, is not an aggressively "pro-marijuana" email that tells them what to think; it simply asks them to think. That is what the Talk It Up campaign is all about, so if you only do one thing this year to help pass Amendment 64, we hope you will visit the "Send a Message" page today and use it to start a conversation with the people you know best.

This is your campaign, and we literally cannot win without your help! So, please take a look around the website, sign up for updates and alerts, take advantage of the tools we have provided, and talk it up, Colorado!


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